To bring an air of fresh design to their product line, the major Colombian plastic manufacturer “Novedades” reached out to us to design a line of products for them.

Design in this case had to be highly efficient in terms of manufacturing. Since we were dealing with a product used in every household, the ideal was to create a product affordable to almost everyone, but not at the expense of the aesthetics.

In order to lower its cost significantly we designed the dish drainer to be without a bottom tray. The drainer has a funnel that drains the water directly into the sink in order to keep it dry.

“Releasing” the tray meant reducing almost half of the raw material, creating a major difference in the price. In this case Form definitely follows function and our objective was to create an aesthetic based on the reduction of details to the bare minimum necessary. To keep an air of freshness we decided to color the drainer in bold colors keeping the product young and exciting.


VENUS CONCEPT – Feminine Health

VENUS CONCEPT – Feminine Health

WOOJER – Wearable System With Haptic Feedback

WOOJER – Wearable System With Haptic Feedback

SPYDRO – Smart Fishing Camera

SPYDRO – Smart Fishing Camera

ENDYMED – Contour Aplicator

DIAMANT – Micro cooking

LIVIA – The Off Switch for Menstrual Pain

GUZZINI – Kitchenware & Accessories

ENDYMED – Mini Shaper Aplicator

ENDYMED – Intensif Aplicator

ZEST – Kitchenware Collection For Pasabahce

HANYOFAN – Urban Bicycle Parking

ES VASCULAR – Aortic Stapler

THINIUM – Smartphone Charger

COCA COLA – Glassware

EPILADY – Waterproof Epilator

PARAGON – Colorful Planters

NEO – Electronic Cigarettes

ORCA – Camera Bags

STELLA ARTOIS – Crystal Chalice

NOVEDADES – Dish Drainer

RISCO – Security Solutions

NOVEDADES – Infant Potty

WHEEME- Personal Massagers

PERFACTION – The EnerJet System


MODILIAN – Smart Strap

EPILADY – IPL Hair Remover

ITS TELECOM – Smart Modem

PAMPERS Exhibition

MEDI TOUCH – Hand Tutor

UNITRONICS- Control Units

COCA COLA – Glassware