We were extremely excited to take part in the project and its cause. To emphasize the need to move to bicycles instead of cars we decided to design a Parking lot in the shape and size of a car.
The colorful silhouette, placed in an actual parking space in the city center of Tel-Aviv comes to show how ten bicycles can fit in the space of one car.
Placing such an element in the middle of the urban area meant taking under consideration how it would affect the surrounding area as well as how easily it would be perceived. In addition it had to be fun, up to date in its style and eye catching. The use of a graphic icon and color allowed the object to stand out on one hand, while the use of a mere silhouette allowed it to blend in with the surrounding environment on the other hand.