ITS Telecom manufactures and provides services for combined telecommunication systems for leading brands such as Ericson. As part of a strategic move the company decided to develop an advanced modem that contains all the communication solutions needed in the office in one product, under their home brand as opposed to contracting the product to an outside brand.
To design the new modem we studied the field of communication electronics to understand further the difference in function and design between products that sit in communication rooms and those that sit on our desktop at home. We aspired to create an inspiring design – clean, sleek and seemingly simple; a statuesque object perched on a regular household desktop.
The result is a beautifully dramatic product that encases advanced and extremely sophisticated technology in a simple yet highly elegant package. Subsequently, our progressive design allowed extracting this product out from the communication rooms and onto the front of the desktop.