When Livia approached us we were excited to design a product that is so significant in improving the quality of life for so many women.
These days, with the development of new and advanced technology, we see more of it implemented in every day clothing and accessories. Many of these wearable technologies seem to focus on the technology aspect more than the wearable element; this means that aesthetic sacrifices are sometimes made for functionality. But when something is worn on your body it becomes more intimate, especially in Livias case where the technology comes in direct contact with the body. This intimacy meant that Livia had to be appealing to women, so they could feel a connection with its aesthetics. Our challenge was balancing this intimacy with the need for functionality and making sure Livia was beautiful as well as comfortable.
Livia is worn clipped onto the pants visible or concealed and has two electrodes that stick directly onto the body on the lower abdomen transmitting a frequency that blocks the pain receptors.
Aside from Livias amazing technology, functionality manifests through the design as well. The main body is made of plastic on which there is a silicone cover. The silicone comes in a variety of colors and textures and can be easily exchanged and personalized. But besides its aesthetic appeal the silicone cover functions as a seal from liquids and protection from shock. It has the button icons debossed on it and encloses the main body.
We designed a minimalist case that is compact and easy to carry and would give the product maximum protection when not in use.
Livia is one of the most successful campaigns on Indiegogo to come out of Israel surpassing their original goal and is part of the “Indiegogo Favorites Collection”.
Currently Livia has started delivery to clients.