The Challenge in designing the Modillian Smart Strap was combining classic elements from the old fashioned wristwatch with smart modern components, to achieve the best from both worlds. 

Eran Reuveni, Industrial engineer and gadget aficionado, reached out to us to make his dream a reality. His vision was to create a smart strap to replace your standard wristwatch strap that would pair with your smartphone and provide discrete vibrating alerts. This way, you can attend meetings and events where you cannot access your smartphone, and get those notifications – while wearing your favorite old watch, without having to replace it with a bulky “smart-watch”.

Together with electronics engineer Gilad Kirshenboim, Eran came to us to find the right solution for this gadget. The target market research as well as research on existing products in the market revealed an opportunity within a specific target group of businessmen who still wear classic high-end watches, and don’t wish to depart from them. This triggered the need for a sophisticated device with high end qualities that could match the businessman’s existing watch- allowing him to enjoy both worlds.

Our design goal was to create a smart buckle with the ability to match any watch – from the most prestigious and classical designs to the more modern and clean ones. The buckle needed to be easy to handle, conveying the feeling it was designed especially for the user’s watch.

Finally, our result allows the user to experience smart alerts without neglecting his favorite watch. The buckle is made of high-end materials, with a clean and functional form, so the user enjoys a low-profile and discreet solution unlike a bulky “mini-phone on your wrist”.

The compact device consumes very little energy. Even when used all day, every day, it won’t need to be charged more than once a week. (The design is patent pending)


VENUS CONCEPT – Feminine Health

VENUS CONCEPT – Feminine Health

WOOJER – Wearable System With Haptic Feedback

WOOJER – Wearable System With Haptic Feedback

SPYDRO – Smart Fishing Camera

SPYDRO – Smart Fishing Camera

ENDYMED – Contour Aplicator

DIAMANT – Micro cooking

LIVIA – The Off Switch for Menstrual Pain

GUZZINI – Kitchenware & Accessories

ENDYMED – Mini Shaper Aplicator

ENDYMED – Intensif Aplicator

ZEST – Kitchenware Collection For Pasabahce

HANYOFAN – Urban Bicycle Parking

ES VASCULAR – Aortic Stapler

THINIUM – Smartphone Charger

COCA COLA – Glassware

EPILADY – Waterproof Epilator

PARAGON – Colorful Planters

NEO – Electronic Cigarettes

ORCA – Camera Bags

STELLA ARTOIS – Crystal Chalice

NOVEDADES – Dish Drainer

RISCO – Security Solutions

NOVEDADES – Infant Potty

WHEEME- Personal Massagers

PERFACTION – The EnerJet System


MODILIAN – Smart Strap

EPILADY – IPL Hair Remover

ITS TELECOM – Smart Modem

PAMPERS Exhibition

MEDI TOUCH – Hand Tutor

UNITRONICS- Control Units

COCA COLA – Glassware



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