Eran Reuveni, Industrial engineer and gadget aficionado, reached out to us to make his dream a reality. His vision was to create a smart strap to replace your standard wristwatch strap that would pair with your smartphone and provide discrete vibrating alerts. This way, you can attend meetings and events where you cannot access your smartphone, and get those notifications – while wearing your favorite old watch, without having to replace it with a bulky “smart-watch”.
Together with electronics engineer Gilad Kirshenboim, Eran came to us to find the right solution for this gadget. The target market research as well as research on existing products in the market revealed an opportunity within a specific target group of businessmen who still wear classic high-end watches, and don’t wish to depart from them. This triggered the need for a sophisticated device with high end qualities that could match the businessman’s existing watch- allowing him to enjoy both worlds.
Our design goal was to create a smart buckle with the ability to match any watch – from the most prestigious and classical designs to the more modern and clean ones. The buckle needed to be easy to handle, conveying the feeling it was designed especially for the user’s watch.
Finally, our result allows the user to experience smart alerts without neglecting his favorite watch. The buckle is made of high-end materials, with a clean and functional form, so the user enjoys a low-profile and discreet solution unlike a bulky “mini-phone on your wrist”.
The compact device consumes very little energy. Even when used all day, every day, it won’t need to be charged more than once a week. (The design is patent pending)