The challenge to design for a country where nearly half of its population is below the poverty line was fascinating. As part of the project we designed an infant’s potty. The design had to be extremely efficient in terms of manufacturing without neglecting the aesthetics. To design for children, one must think as a child. This is what we had in mind while brainstorming and sketching for the potty.
Thanks to its smart structure we were able to reduce the weight of the product, resulting in lower cost for the manufacturer as well as the end user, thus delivering the user a fair price without compromising on the design.
Eventually the idea rose from this exact train of thought. While watching his toddler sit on their house dog, Chief designer and partner, Noam Tenenbaum, came with the idea of designing the potty to look like the infant is sitting on a puppy. Rationally thinking this might sound a bit odd, but from a child’s standpoint the dog potty conveys a genuine cuteness and playfulness.