To bring an air of fresh design to their product line, the major Colombian plastic manufacturer “Novedades” reached out to us to design a line of products for them.

The challenge to design for a country where nearly half of its population is below the poverty line was fascinating. As part of the project we designed an infant’s potty. The design had to be extremely efficient in terms of manufacturing without neglecting the aesthetics. To design for children, one must think as a child. This is what we had in mind while brainstorming and sketching for the potty.

Thanks to its smart structure we were able to reduce the weight of the product, resulting in lower cost for the manufacturer as well as the end user, thus delivering the user a fair price without compromising on the design.

Eventually the idea rose from this exact train of thought. While watching his toddler sit on their house dog, Chief designer and partner, Noam Tenenbaum, came with the idea of designing the potty to look like the infant is sitting on a puppy. Rationally thinking this might sound a bit odd, but from a child’s standpoint the dog potty conveys a genuine cuteness and playfulness.


VENUS CONCEPT – Feminine Health

VENUS CONCEPT – Feminine Health

WOOJER – Wearable System With Haptic Feedback

WOOJER – Wearable System With Haptic Feedback

SPYDRO – Smart Fishing Camera

SPYDRO – Smart Fishing Camera

ENDYMED – Contour Aplicator

DIAMANT – Micro cooking

LIVIA – The Off Switch for Menstrual Pain

GUZZINI – Kitchenware & Accessories

ENDYMED – Mini Shaper Aplicator

ENDYMED – Intensif Aplicator

ZEST – Kitchenware Collection For Pasabahce

HANYOFAN – Urban Bicycle Parking

ES VASCULAR – Aortic Stapler

THINIUM – Smartphone Charger

COCA COLA – Glassware

EPILADY – Waterproof Epilator

PARAGON – Colorful Planters

NEO – Electronic Cigarettes

ORCA – Camera Bags

STELLA ARTOIS – Crystal Chalice

NOVEDADES – Dish Drainer

RISCO – Security Solutions

NOVEDADES – Infant Potty

WHEEME- Personal Massagers

PERFACTION – The EnerJet System


MODILIAN – Smart Strap

EPILADY – IPL Hair Remover

ITS TELECOM – Smart Modem

PAMPERS Exhibition

MEDI TOUCH – Hand Tutor

UNITRONICS- Control Units

COCA COLA – Glassware