We designed the interactive Pampers exhibition as part of Pampers marketing concept- “to see the world through the eyes of the baby.” As part of the tour of the exhibition the visitors went through a variety of activities divided by categories such as: the senses, motor skills, the development of balance and etc. using day to day objects.
The exhibition was divided into three main areas according to the three stages of development. For instance – the exhibition began with a narrow, soft and dark tunnel simulating the womb. While passing through the tunnel the visitors heard loud heartbeats similar to the way the baby hears it’s mother’s heartbeat.
Other sensations we studied were the enormity of day to day objects and furniture as experienced by the baby, as well as crawling, balancing and taking your first steps. We even studied the first sounds and blurred vision that the baby experiences. Our aim was to give the adult visitors a fun and fully sensational experience through which they would be able to relate with the babies experiences.